These undercover assessments will give you an objective knowledge of the real shopper or user´s experience while your employees act naturally, which is not the case when they know they are being watched by a superior.
Among the benefits of implementing a Mystery Shopper program, we can mention:
- Identify the needs for sales staff training.
- Make the employees aware of the importance of providing quality service.
- Help the managemennt design better marketing plans.
- Identify the level of fulfillment of image and service institutional policies.
- Design programs to promote and keep clients.
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