Qualitative Studies

TO UNDERSTAND THE PURCHASE AND CONSUMPTION FACTORS

Qualitative Studies

Qualitative methods help us understand the deep factors that determine customer buying and consumption attitudes. The subjective part of people is analyzed, which governs their behavior.

Qualitative studies are the best way to diagnose social, cultural and emotional patterns and variables, which are determining factors in public perceptions, attitudes and behaviors.

The techniques used are:  
  • Group sessions (Focus Groups)
  • Deep interviews
  • Visit to houses
  • Attitude measurement

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